Author: Patsy Rorie

by Patsy Rorie

Strategic Ways of Selling Photographic Prints

A form of art that should not be enclosed inside a computer’s gallery, it is what photography really means.

The sale of photo prints usually results to a large amount of revenue of a photographer. In connection to this, they also shows their skills and professionalism. Aside from that, these print outs remind your client about you and your services. That way, your clients may potentially reach you out for their next photo requirement.

How to Strategically Sell Photo Print-outs

Below are some helpful ways on how you can effectively sell your photos.

1-Plant before you reap

Let your clients see your finished photos. Make your product quality one of the biggest contributor of your selling point.

2-Present your output

Allow your client to see your work output by showing them how it has been used in their everyday living. Other tip is to make a gallery of your work memories.

3-Establish your selling technique

Selling photo print-outs varies from one photographers to another. It actually depends on their niche and particular client base. So, better to analyse the best strategy that creates the great sense for your photography business.

4-Look for the source of your print-outs

Search the market for an easy-to-use e-commerce platform. Keep in mind that convenience must be the primary factor for this aspect of your business.

by Patsy Rorie

Why is SEO important to photographers?

Photographers’ websites, just like any other website need SEO to become visible on the web. Without SEO, your website is just a photo catalog. If you want to rank better, you need to put SEO above your artistic soul. You need to help search engines understand what your pages are about. For this, you need as many pages as possible, of course with photos, but also with texts.

Read also: STRATEGIC WAYS OF SELLING PHOTOGRAPHIC PRINTS

SEO Mistakes Photographers Should Avoid

1) No or wrong keyword research. The so-called “keywords” are your key to economically relevant positions in the search engines! Potential customers google, for example, with the keyword combination “ wedding photographer Munich ” when they – who would have thought it – are looking for a wedding photographer in Munich.

2) Too short or too long meta titles and descriptions. Meta Titles and Descriptions are the most important information about your website in search engines! Unfortunately, many photographers do not enter titles and descriptions at all! Or they choose the wrong text lengths. A title should be a maximum of 55 characters long, otherwise, it could be “cut off” by Google in the display.

Also, be sure to include the keyword you want to use to rank well on Google for that page. A good meta description is a maximum of 156 characters long and also contains important keywords. Please don’t just enter keywords in the description! A good description is informative and tells the clicker what to expect on your website.

3) Missing or inconsistent headings. The first heading on your website should always be marked with so-called “ h1 ” tags. This “h1” heading tells the reader (and search engines) what the page is about.

The most important keyword must be placed in the first headline! So if you want to rank for “wedding photographer Munich” (phew..that’s going to be difficult), then this keyword combination should also appear in the headline.

Important rule: Only one h1 heading per page! The next heading then gets an “ h2 ” tag and then follows “h3” etc. Also, pay attention to the order of the headings! h2 should not come before h1!

4) Too little text and no blog. SEO lives from good texts! A good text offers your reader added value and always contains the keywords for which you want to rank. But please don’t bombard everything with keywords! Just think about the reader (“and always think about the reader”) and how best to inform them!

We really recommend every photographer to start a blog! Your blog is a true marketing machine and will bring you the most traffic through Google! Why? Because you can perfectly optimize your blog articles for longer keyword combinations!

5) No Image SEO. The topic of “image SEO” is of fundamental importance for photographers! Let’s talk about what Image SEO is. For those who are not familiar with the topic, I will quickly explain what Image SEO is. When people engage in image search engine optimization (SEO), they only take the low-hanging fruits: load time optimization and alt text. Image SEO is real science and goes way beyond that.

So, what is Image SEO? Image SEO is the practice of optimizing your images for search engines. It doesn’t just affect the placement of your images in Google images. It also affects your organic search potential as a whole.

6) Lack of internal linking. Internal linking? Yes – this is also very important for your website! An internal link refers to a subpage of your website with further information.

The more internal links refer to a subpage, the more important this page is. Google also sees it that way and will therefore always check whether a page is “important” when assigning positions.

7) Bad page speed (high loading times). The longer your website loads, the lower it will be listed on Google! Okay..that may be a bit exaggerated – but there is still a lot of truth in this statement!

Google measures how long a webpage takes to load, as this is a quality factor! Which user likes to wait for content? So from now on, you should do everything you can to speed up your website!

8) No backlink building. A backlink is a link from another site that points to your website. The more links you get from other websites, the more Google will notice you and place you at the top. The topic of backlinks is huge and will only be touched on briefly in this article. Just this:

There are “good” and “bad” backlinks. You don’t buy links and the easiest way to get them is through good blog articles or good friends in the industry. Get the help of professionals in backlinking – link building service from Outreachmonks

9) No mobile optimization. Is your website easy to read on mobile phones and tablets? No?! Then you should change that as soon as possible! Google recently released an update that downgrades non-responsive websites!

10) Over-optimization. Now take a deep breath and think about how you want to implement our tips. Please don’t overshoot the mark in the “SEO for photographers” section!

Don’t bombard your website with keywords and don’t buy backlinks! Think of your readers and your potential future customers. And especially how you can give them a good experience on your website.

by Patsy Rorie

Things to Consider in Selecting a Tablet for Photo Editing

Just like any other product, looking for a tablet that you can use to edit photos also requires some factors for considerations. This is generally a big help if your goal is to use the device in a professional aspect. Primarily, choosing a tablet requires you to consider the platform first. In case you already have a preferred photo editor in mind, you’ll have to check it so that you will guarantee that it works well with your platform.

Aside from that, here are the other details that you need to consider if you want to look for the best tablet that may help you in your photo editing activity:

1-Screen Display

Basically, color corrections in the images are needed so that the accuracy of the photo may be seen on the screen. Check on the tablet’s color gamut display. Remember that if it is wider, then it is far better. Also, don’t forget to check the brightness and the contrast ratio.

2-Processing Power

Editing photos generally need a lot of power. This is more likely true if you want to work out images that will give quality prints.

3-Storage

Keep in mind that high-resolution photos may consume a lot of space in your device. That’s why it is really crucial to check if the tablet has enough hard drive or has expandable storage through a microSD card.

by Patsy Rorie

Exciting Simple Photo Effects: The Right Light

For beginners, here’s how special effects can be achieved quickly and easily. Your photos will be real eye-catchers.

It’s finding the right light and the perfect spot

The right light is essential for a perfect portrait photo. Because only with the right light can a certain mood be created – dramatic or light, high-contrast or moody. So start every shoot by looking for the best possible lighting conditions.

Optimal light source: daylight

Natural daylight is always my favorite light source. For a perfect beauty portrait, I recommend a well-lit place with soft light.

See places with different eyes

You can recognize such spots quickly if you look at your selected shooting location with half-closed eyes (blurred view). Or – if you can focus your lens manually – go into the blur with the focus. In this way, you can see the best spots of light directly.

The formula for a perfect portrait

3 x L is my magic formula for a perfect portrait photo – light, location, and love.

Soft Light versus Hard Light

Soft light is better than hard light for beauty portraits, as it has the same effect as a soft-focus filter: the skin appears smoother, dark circles are reduced and imperfections are concealed. Do not place the model indirect light or in direct sun.

Use a softbox to help soften the light

There are of course aids to softening the light. For example through a softbox. This is a photo accessory that is used to evenly illuminate subjects. It breaks up the light and thereby makes it softer. But you can also achieve this effect naturally – for example with clouds, which also break the sunlight. Or do you happen to have white curtains on the windows at home that let the light through? Jackpot! You can also use this as your personal softbox.

Hard light in turn gives a portrait photo more drama. When it comes to highlighting a person’s personality, you may be able to tease out certain traits with this light. To do this, place your model in direct sunlight because you can play with light and shadow.

Note: If the light is too strong, this setup can make it uncomfortable for your model and cause them to squint.

Avoid the midday sun

If you take photos outside, be sure to avoid the blazing midday sun. Because that is tough light that comes from high above. This ensures that the eyes (sockets) lack light from the front. And for me the eyes are an important factor for a beautiful portrait, after all, they are the gateway to the soul. Better: Look for partial shade – roofs, overhangs, trees, balconies or house entrances that block the light from above. Alternatively, you can just wait a little while until the sun is lower.