How to Market Yourself on the Internet as a Photographer

Photographer uploading his work on social media

 

Anyone who works independently as a photographer and is not employed in a photo studio needs good and far-reaching marketing strategies in order to always win new customers and retain existing customers.

A meaningful portfolio is the be-all and end-all here and has a positive effect on acquisition. Which tips self-employed photographers should still consider and with which marketing strategies they reach many potential customers, explain in the following article.

The basics: website and social media presence

A dedicated website is part of every industry these days. Anyone who becomes self-employed as a photographer naturally relies on a professionally designed Internet presence. In addition to information about contact details and yourself, you should also provide high-quality photos of your own here – of course only if the people photographed agree to this.

Because image rights are an important topic in photography and must be treated carefully! In any case, a gallery looks very professional and directly shows the work of the creator. And that’s exactly what customers are looking for when they look at a photographer’s website. They don’t want to buy the cat in a poke.

The imprint and the data protection declaration should not be underestimated in times of GDPR. Many self-employed people place the planning and creation of their company website in professional hands and only make contributions to the content design.

The advantage is that a professional web designer is familiar with search engine optimization. In this way, he or she can ensure that your website appears particularly far ahead in the major search engines and is clicked on more often.

In any case, the homepage is an important place to summarize all information about the company. In addition, it offers customers fast contact options with a contact form, an e-mail address, and a telephone number.

Presences on social media are also a good way for photographers to present themselves. That is where services like DnoxSMM become crucial. Here they can regularly post photos and “behind the scenes” material of their shootings and thus practically take the community into their everyday lives. This also shows how you work and what future customers can expect from you.

Facebook

This classic network offers users the opportunity to create company pages. Here, too, you can store contact options and publish postings described above. Facebook also offers the option to schedule images and other postings so that they go online at a pre-selected time. With Facebook, companies achieve a particularly high reach when they place ads that are then passed on to a specific target group.

Instagram

In addition to Facebook, the Instagram portal is particularly interesting for photographers. It only allows postings with photos – the pictures are the focus here. On Instagram, you can reach a younger target group than on Facebook and thus attract and retain even more customers.

In addition to the normal pictures with captions and hashtags, they can also post small films and further pictures in their “story”. This is perfect for behind-the-scenes shots. The “story” postings disappear after 24 hours unless they are saved as a so-called highlight.

Twitter

The third major network is Twitter. The users post small texts with a maximum length of 280 characters, preferably garnished with a photo. This portal is therefore also suitable for “behind the scenes” material. Short statements about the current day or job are well received by the young target group, of course also garnished with a few hashtags.

No matter which social networks you choose with your company, the important thing is that you have a plan. A good social media strategy goes a long way towards not getting bogged down and reaching just the right people.

Corporate identity or: Making yourself a brand

Whether a website, business card or social media, it is important to have a recognition value. Marketing is often synonymously called “self-marketing”. Freelancers and photographers in particular have to establish themselves as a brand in order to be noticed.

Not least on the Internet, there is a wide range of the same services – all the more valuable it is to stand out. An important point of the corporate identity is the corporate design, i.e. the uniform design with which the company presents itself online and offline. These include:

  • A uniform font that can be found everywhere.
  • A company logo that is as memorable as possible. Here, founders clarify in advance whether it makes sense to have the company logo protected.
  • A recurring color scheme that attracts people’s attention.
  • A uniform tonality in texts. This also applies to the approach: Do you dozen or seize your customers? The sound makes the music!

All these points should run constantly through the appearances of the company. This includes printed matter as well as the website, advertisements, social media, or promotional gifts. A corporate identity ensures that customers always recognize the company. Unique selling points compared to other companies in the same industry can also be highlighted here and help to gain more visibility.

YouTube and blogging – (almost) free advertising

Online, it is immensely important to position yourself broadly. The more channels you use to market, the more people you engage. The number of potential new customers is also increasing accordingly. That’s why many freelancers run a YouTube channel or their own blog. These two methods belong to free advertising, which only requires a time commitment. This has two advantages for you:

Videos and blog posts are used to address new customers who subsequently visit the website. This allows you to generate new orders and increase your reach.

Ads both on the blog and before and during videos on YouTube will generate additional revenue. You can then use this “advertising revenue” as a second pillar.

However, it is essential to regularly feed a blog or YouTube channel with new content. This costs time, which is not immediately remunerated. Above all, the algorithm of YouTube, the largest German portal for web videos, plays videos better when they appear regularly. A precise plan of when which post or video should go online is very helpful in scheduling these tools. For the choice of the right content, even as a photographer a lot comes into question:

Behind-the-scenes material that shows you your assignments. Attention: For this, you need someone who leads the camera!

  • Short videos or postings that explain the technical terms of photography.
  • Tutorials on programs you work with.
  • Insights into the photographer’s work: How do you photograph? How do you edit your images? How do you develop the photos?
  • Videos or postings that show and present the equipment.

In addition, insights into your private life, if you want to give them, are very good as a means to more reach. They make the video producer or blogger look authentic and approachable and bring you closer to the viewers or readers on a personal level. This leads to sympathy and consequently to possible orders.

 

ALSO READ: Pro-Tips for Graphic Photography

 

Run online ads

In addition to the free possibilities of marketing, photographers can of course also place advertisements with which they market themselves. Various platforms that give companies the opportunity to present themselves are suitable here. Some ads are free, others charge a fee for running ads.

Google

Of course, the world’s largest search engine offers your users the opportunity to run ads. When searching for “Photographer in City X”, your company will then appear at the top. The entry is of course provided with the word “display”.

It is important to inform yourself in advance where the website would appear in a natural search without advertising. If your company website is the first search result anyway, the paid ad on Google is not financially worthwhile.

Classifieds

Not only in local newspapers but also online there are still many classified ads. There are portals that specialize in different areas as well as general websites for ad placement. With most of these portals, the placement of a classified ad is free of charge.

However, there are often additional services that are subject to a fee. These are used to place the ad far ahead in the search results or to highlight it specifically with a colored frame.

Blogs and third-party websites

You can also place advertisements on the blogs of other companies and individuals. Bloggers who post particularly beautiful photos themselves are the first point of contact here. Depending on the provider, there are different costs for placing the advertisement.

It makes sense to conclude a detailed contract for the services: Where should the advertisement appear and how big is it? Does it appear for every visitor or only for some? These questions must always be clarified in advance.

5 Marketing Tips for Photographers

Regardless of which advertising strategy you choose, there are a few things you should keep in mind if you want to attract customers online:

  1. Be authentic. It is not very expedient to acquire a “new personality” on the Internet. This will not withstand the first personal contact and in the worst case, it will therefore not come to order. This makes it all the more important to remain authentic on the Internet.
  2. Be approachable. Let your potential new customers approach you! In this way, people can directly gain a first, personal impression of you. Sympathy also determines who gets an order.
  3. Reply to the news! If you give your target group the opportunity to reach you in a variety of ways online, then you also need to be reachable. Does someone ask a question about your achievements? Answer! Does someone have a price demand? Answer! This makes an extremely positive impression.
  4. Be confident. Anyone who reveals things about themselves online also gets negative reactions in almost all cases. This is normal and not a cause for concern. So stay relaxed with harsh criticism and take only constructive comments to heart. You know what you can do and why you chose this marketing strategy.
  5. Have a plan. A plan, a strategy for your marketing, is immensely important in order not to lose track. Too many accounts, websites, and the like making your life unnecessarily difficult. Instead, stick to some well-functioning techniques to attract new customers. You can always try something new – but please not everything at the same time.

Lifestyle Photography : Checking Out Pointers for Choosing the Best Photo Locations

Shooting portraits in a studio no longer have to be against plain backgrounds as digital cameras now allow the conversion and integration of analog photographs. Although these types of photo shoots have been used a countless times, a photographer has to make different backgrounds more interesting. by choosing the most imaginative and unusual portrait location.

Location Shooting for Lifestyle Photography

Lately, lifestyle photography is fast becoming the preferred choice of having a more meaningful photograph; whether for anmouncing an engagement, for a wedding invitation, to document a personal event or for use in promoting a brand or product. Here, a professional photographer bears in mind that every customer is a unique subject. While some may choose studio portraits using a choice of digital background that match their personality, some would prefer having their image captured in a suitable natural location.

Benefits of Taking Photos in a Photography Location

Choosing a portrait location on the basis of convenience such as local park could be a tempting choice. Yet this tends to defeat the purpose of taking a portrait in natural location. As a type of lifestyle photography, shooting on location means placing your customer in places they love the most or in the surroundings where they can show off their best form, e.g. as a swimmer, a surfer, a cyclist, a mountain climber or any setting that gives depth to their personality as a photo subject.

The photography session will likely be easier for both the photographer and the subject as the latter will feel more relaxed in projecting the most natural-looking poses. In fashion photography, a photographer’s location decision will be influenced by the style of clothing or accessories since they are the main subjects, rather than the models who wear them. The purpose of taking photo shots in a location that match a street, active, formal or outdoor wear is to capture the best features of the products in their natural surroundings.

The choice of location will also drive other decisions such as the photography equipment, gears and props to bring. This also means the need to hire the services of companies that provide man with van as support crew. In any case that you find yourself engaged in a location shooting in London, we suggest for you to include What Man and Van offers as services by checking them out at this web page https://whatmanandvan.co.uk/man-with-van-london

Tips When Choosing a Photography Location

Photography experts who have lots of experience in choosing photography locations give advice to give careful considerations to the following:

Unless called for, avoid cities and crowded public places because of the constant interruptions caused by people moving in and out of frames. Not to mention that if you are doing portrait photography, your client will only be self-conscious about attracting the attention of curious passers-by.

Choose a location that has lots to offer in terms of natural lighting. Direct midday sunlight produces harsh shadows so make sure there are objects that diffuse or areas that offer diffused lighting for softer and more flattering lighting angles.

When location shooting in London, it would be best to choose an outdoor portrait location with sheltered areas like a cafe, a bandstand or even a bridge. There’s always a chance that London’s weather could spoil the shooting engagement. This is also why it’s important to have a man with van to back you up to make sure your equipment and props will stay dry.

Things About Video Game Photography

Technology always enables new forms of entertainment and hobbies. Who would have thought 15 years ago that many people would earn their money playing computer games live or giving beauty tips? With Photo Mode in many games like league of legends, in-game photography is slowly picking up speed.

Aside from in-game photography, you can also enjoy video games because of their numerous cheats. For instance, Eloboostleague offers lol duo boost to improve and help you enjoy your gaming experience.

Is in-game photography at all?

The artificial world itself is often part of the criticism. In gaming photography, you’re basically just photographing the art of others who created this world. But just turn the page. Is the real world created by the photographer? The motifs are usually created by nature or, in the case of cities, the built work of others, as in digital worlds.

Video game photography: Better on PC or console?

Basically, the answer to the platform question is the same as usual, it depends on what suits you more.

Advantages of the PC

There is a photo mode for games that don’t have it directly in the game.

Depending on the system, more impressive graphics (at least compared to PS4, Xbox One and Switch).

Better post-processing options.

Easier to move to cloud storage.

Using mods for numerous games.

Console Benefits

Always meets the graphic requirements.

Exclusive titles not available on PC.

Powerful Next Gen with fast SSD storage

Less susceptibility to errors

Although the PC has the edge, it assumes that you have good hardware. If you already have a powerful gaming computer, the choice is less difficult. You should also have a controller for PC, because the camera can often be moved a little more comfortably that way.

lol duo boost

In-game photography is a cheap hobby

If you have a powerful computer anyway, this hobby will cost you next to nothing. Of course you’re more likely to buy some games if they have a good photo mode on board, but often that goes hand in hand with games you’d get anyway. However, if you own a less powerful computer, you have to dig into your pocket for top quality. In general, however, it is also possible without high-end and especially on Instagram, a large part of the pictures even come from console players.

Packaging Photo Gear For Traveling

It’s not that easy to find the right camera equipment for trekking tours. Of course, you want to capture all the sunsets and rainbows and waterfalls and animal sightings as best as possible for yourself. However, factors such as weight, robustness or battery life play a much more important role if you use the camera for the whole day.

packaging specialists

An ideal camera for trekking and hiking should meet the following criteria

Low weight: Weight plays a key role. Especially on longer tours, several kilos can quickly add up. However, the less weight you carry around with you, the more fun you will have hiking and the more efficient you will be. Ultimately, of course, it is always a very personal decision as to how much image quality and flexibility you want to sacrifice.

Small pack size: The size of the camera and accessories also play an important role in trekking and hiking tours. Not only because they take up space in the backpack. But also because you always want to have the camera and at least the most important accessories as handy and quickly as possible.

A camera that is too large can quickly become limiting or at least annoying. This is especially true if you have to package it with waterproof material.

Robust housing and inner workings:  You should protect an ideal camera for trekking against splash water and dust. For this, packaging specialists will be of great help. They can help you get the packaging materials durable enough to protect your gadgets.

Carry the photo equipment in your hand luggage

Depending on the destination of your trip, there are different transport items for your photo equipment. It might be a shoulder bag on city trips, or a backpack when hiking.

It is important that you observe the maximum dimensions. Even if the checks are only random, you shouldn’t take chances.

Even more critical than the size of the hand luggage is the permissible maximum weight. If you are carrying a large amount of photographic equipment on a plane, you will inevitably have to contend with the carry-on weight limit.  Unlike checked baggage, there is usually no way to increase the weight limit for hand baggage at an additional cost. It is therefore advisable to think carefully in advance. Decide what must remain “on the person” in any case and what can possibly also go in the checked baggage.

Pro-Tips for Graphic Photography

Nearly 35 years of shooting the same kind of graphic photographs. The majority of style was developed and printed in the darkroom. Today, many are taking shot digitally, which has led to the discovery of some techniques that enhances the work. Here are a few considerations to make sure when taking graphic photos.

Shoot Your Edit

Long before you start editing, decide how you want your photo to look. Always take JPG and RAW photos. Utilize the camera’s JPG settings to make your JPG pictures resemble the final product.

Shoot Slowly

When everyone else is moving quickly, shoot slowly. Always try to accept everything as it comes, whether it’s a concert, a football game, or a street art chance. As the situation develops, make an effort to keep your desired impression in mind.

Make Use of Natural Light

Make it a habit to constantly observing the light, observing how it strikes a city street, and observing how long and thick the shadows are. Try to have the utmost endurance and to wait a long time for the lighting to strike precisely the correct position or for somebody to enter the appropriate space. Get a reliable app that tracks the sun and local weather. Plan the ideal shot by being aware of the light’s location and direction.