Many photographers shy away from social media. But if you can handle the mechanics and know how best to present yourself as a professional photographer, the platforms are a great way to maximize your reach.
Do’s on social media for photographers
Choose the relevant networks
Social media can be used as an extension of your website. So if you’re a professional photographer, Twitter might not be for you unless you’re extremely communicative and funny. Then you can of course tell us about your experiences.
Otherwise, Instagram or Pinterest might be an option for you. You have to decide for yourself whether Facebook is of great importance in the photographer’s landscape. Every business today should tend to have a Facebook account. You now need a sophisticated strategy for this because Facebook users are committed-tired and stingy with interactions. However, since you are only visible on the platform if you are relevant to your fans, this can be a tough job.
In order to become and remain visible to your audience, you have to post regularly. You should post high-quality content. It must stand out in some way from other images in your niche. The demands on Instagram, for example, are extremely high.
If you don’t manage to position yourself well here, you’ll only be one of more than 800 million monthly users. That sounds like a challenge and it actually is. Proven strategies for Instagram are now sophisticated and very extensive, as you have to pay attention to a lot.
Interact with your audience
Social media is give and take. To get noticed and build a loyal community, you need to be engaged and like or comment on other users’ posts.
Bring traffic to your website
As indicated above, you should see social media as an extension of your website. There are millions of users here that you can target and boost your business. The more users you address with your work, the more traffic you generate. This leads to a better ranking and in the end, at best, gives you customers. For this reason, you should put a link to your website on each of your social accounts.
Collaborate with others
Also of great importance is that you work with other photographers and don’t see them as competition. No competitor will take anything away from you if you inspire yourself and ideally let others share in it. Appreciation is two-way, and chances are others will share your work as well. Ultimately, everyone benefits from working together. Who knows, you might even be able to expand your own network.