You probably know that a photo is worth a thousand words, but do you know how a photograph can also be worth 1000 customers? Well, it’s all about the power of visual communication. The human brain can process images 60,000 times faster than text. That means that if you use images to advertise your business, your target audience will understand what you are offering and how your products or services will benefit them. Here’s why photography is beneficial for any small business and how it can help you stand out from the competition:
It helps Build Brand Recognition
When customers get familiar with your products or services, it is easier for them to buy from you again and refer their friends and colleagues to do the same. If your images tie back to your company name and product offerings, you can use them in multiple marketing channels to increase brand recognition.
When you want to use photography in your business, you first need to select a brand style. Ideally, you want your brand style to reflect your mission, values, and culture. For example, when your brand name is San Jose towing, then you want to show pictures of towing trucks.
It Increases Customer Awareness
Most consumers are visual learners.
They take in information visually and process it more effectively when there are images involved. When you use images in your marketing materials, you will help your customers to “get it” faster. They will understand your product or service more quickly, which can lead to increased customer awareness.
It Builds Trust among Consumers
You want customers to trust you. And, they can only trust you if they feel comfortable with your business. They need to know that they can depend on you and that you will hold up your end of the bargain.
When you are using images in your marketing materials, you can build trust among your customers by making sure that these images are consistent with your overall brand style. When your images are consistent, your customers will recognize them as your brand.
Customers want to know that you are reliable and that you are of high quality. Using images that are professional and consistent with your overall brand style will help to portray your company as a quality business.