In today’s media-saturated world, your brand must stand out from the crowd to remain relevant. High-quality photos can help you do just that. They can also go a long way toward establishing your brand as trustworthy and credible.
The right props can also prove useful when you need quick access to a specific set of elements such as trees, deserts, lakes, or anything else that isn’t readily accessible where you operate.
Here are some ideas for using props to create high-quality photos for your brand:
Create a Natural-Looking Environment
When you have a client who wants to showcase their products in a natural setting, the last thing you want to do is artificially create a lush green oasis in the middle of your office. However, some brands prefer this look to a space that looks like an office, providing a more sterile and clinical setting.
Natural-looking props can help you turn an ordinary room into a lush, green paradise with ease. Fake grass, moss, and other vegetation can help you create a natural-looking backdrop. You can also go to Charlottesville farms and just add extra props if you want a literal natural background.
Show Off Your Product
Whether you’re shooting a catalogue for your product line or images for a specific product’s listing on your website, you may want to consider shooting with props to make your shots more impactful. If you’re shooting a catalogue, you can pose your products on or beside props that will make them stand out while still complementing the page they appear on.
For example, if you’re photographing shoes, you can place them on an outdoor path to bring a sense of nature to your shots. You can also place them on an indoor floor with a patterned rug to create an interesting effect.
Add Props that Evoke a Sense of Place
Certain types of brands are better suited for certain types of imagery. If you’re selling travel gear or booking services, you can use props to evoke a sense of place. For example, if you’re selling travel gear, you can place your products on a beach towel, a travel brochure, or a scrap of paper with an exotic-sounding destination written on it.
