How to Leverage SEO for Your Photography Website
SEO is indispensable to the internet. Search Engine Optimization, with different strategies like acquiring niche appropriate back links, ensures that your website scores better on search engines. By scoring better, we mean that your page appears earlier in searches. Apply SEO to your photography website to be found better. These are points of attention.
SEO for photographers
Applying SEO to your photography website is quite difficult because as a rule you will mainly post photos and on photos, you can hardly apply search engine optimization. That’s why you have to be creative with the texts you place on your website. However, before you get started with your texts, you should first research which terms you want to be found on. Here’s how:
Search terms can be found through all kinds of special, paid or unpaid, programs. However, start with the search engine itself. Enter the term ‘photography’ in Google and see what the suggestions are that the search engine itself complements. These are based on common search terms, so can help you discover what people are searching for.
Keep networking for an extra high position
Networking is important for your professional practice, you will understand that. But did you also know that a network is important for achieving a high position in Google? External sites that link to your website ensure that search engines conclude that your page must be very important. The catch is that the sites that link to you must also be interesting sites. So don’t ask everyone to include a link to your site and don’t work with dubious marketing agencies that want to do a link exchange. That can actually damage your position.
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Keep a blog on your website
Your site is primarily a photography website, but as already mentioned, it is difficult to score on photos. You can help your photos by having an ALT tag come back with the keyword. That way your photos can be found in the image search function. Make sure you don’t give your photos too many tags because that is counterproductive.
However, if you want to quickly make meters on your website, you have to do more than just optimize your photos. Optimize your texts! Make sure your search term appears on your page, at least in the title and intro. Again, do not exaggerate because Google immediately sees it if you are forced to work. In addition, it does not benefit the readability of your text if you include your keyword every three words!
What really helps is keeping a blog on your website. That way you can find relevant keywords over and over again. This is not only a goldmine for Google, but your visitor also likes it because there is always something new to read on your website.